The difference is that Apple doesn’t use the IDFA, and instead uses its privacy-focused first-party ad network. Developers should not try to take steps to ignore the user space, if the user asked not to be tracked.Īpple’s privacy VP also explained that the new App Tracking Transparency policy, which will go into effect this spring, applies equally to all developers, including Apple. Think of it this way: Isn’t it odd that some people don’t want users to have the choice over whether or not they are tracked with a clear and precise language? This is very important. Horvath went on to explain more about Apple’s upcoming App Tracking Transparency feature, saying that the sole purpose is to give users the choice on “whether they want to be tracked or not.Īll that we are doing with our App Tracking Transparency framework, or ATT, is giving users choice asking individuals whether they want to be tracked or not.
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She questioned whether users should “continue with the current norm which involves a privacy trade-off, providing unlimited personal data in order to enjoy free services.” Apple views this as a “false dichotomy,” Horvath added. Horvath explained during the discussion that “we are truly at an inflection point” in regards to user privacy. Horvath was asked specific questions about Apple’s use of Google as the default search engine on iPhones and more.
Following Apple CEO Tim Cook giving remarks at the EU data protection conference CPDP this morning, the company’s senior director of global privacy Jane Horvath also partook in a roundtable discussion.